One of the things people ask Dave and I a lot is “social betting, great concept but how did you come up with the name?” You’d think naming a sports betting company would be an easy, fun task, and to be honest, afterwards you wonder why it took you so long, but the process involved wracking our brains, many people, and a lot of time spent in The Coach and Horses just off Covent Garden!

When our social gambling concept first came to fruition it was known by its working title “Tipping Stars”. This provisionary name lasted longer than ...